Introduction
The e-commerce industry is on a thrive. Despite the current inflation woes, the future is optimistically bright. Come what may, buying and selling are here to stay and so does e-commerce. That’s why it’s important to incorporate some common Shopify marketing guidelines while making a website.
While you’re reading this, there are roughly 7 million eCommerce websites in the world. What am I telling you this? Reason: The crowd is vast and the competition is fierce. There’s a lot of noise; now, it’s even harder to cut through it.
But the good news is, most of the websites are merely average, and with a carefully thought-out plan, you make a cut. So, if you want to make your websites where the major sales are happening, don’t be just average. Follow these Shopify marketing tips to build a great Shopify website.
No Fluff. Just Clear Messaging.
First and foremost, don’t talk in circles. Don’t use complicated sentences. Don’t oversell or say things that you don’t mean. Your e-commerce website should offer clarity. Even at a glance, your customers should understand what you do, why you do what you do, and how you do what you do.
If you obscure or complicate any information, it might complicate, elongate or even prematurely kill the buyer’s journey to sale. Make sure your website is clear and jargon-free.
Show your customers that you know what you’re doing.
Customers don’t believe sellers who are just doing business for the heck of it. They want experts in their respective fields. Customers should be ensured that you know what you’re doing. One way to do this is; don’t just sell your product, sell an experience. For example, if you sell decaf coffee, tell your customers how this coffee is going to change their lives for good.
Make sure your design is responsive.
Content? Check. Products? Check. However, if you miss this one step, it’s game over. Customers access your website using smartphones, tablets, laptops, or even PCs. Make sure that when Google crawls your website, it looks great on every device. That’s why it’s important to keep checking your website for responsiveness from time to time.
Teach people how to use your product via product demos.
Video demos are important, no matter how exhaustive the process to make them is. However simple is your product, you should tell your customers how to use them. Even for a simple decaf coffee, you can put a product demo that shows the journey of a coffee bean to a cup of piping hot coffee.
Be mindful of the buyer’s journey.
People hate complications. Too many steps. Too many roadblocks. This is the last thing you would want to have on your website. Make sure that the process from viewing the product to making the payment and tracking the order is as seamless as it gets. Keep your buyer interested at every stage.
Show them a pop-up to cross-sell or upsell or simply a video testimonial of how your product is being loved by many.
Conclusion
So, these are the Shopify marketing tips to building an awesome e-commerce website. Did I tell you something new? Some might feel no. Most of these things are basic but while setting up a business, they often get out of sight. I hope this blog reminded you that customers are the most important part of your business.