The Black Friday Weekend is just three weeks away, there’s no doubt that you’ve been busy the past couple of months, re-evaluating the effectiveness of your strategy for eCommerce. plan to make sure that your online retailer is prepared to take on Black Friday.
If you began your month with great intentions, but the reality of your day interrupted your goals for improving performance Don’t worry! While it might be slightly late to make any major infrastructure or site adjustments, there are many things your business can accomplish as a retail store to maximize the benefits of the bustling Black Friday Cyber Monday (BFCM) shopping season.
5 Last-Minute Black Friday Quick Wins for Retailers
A total of PS4.8 billion could be used on online services this year during the BFCM time period. It is crucial to finish your conversions and get your customers across the point. Here’s a list of 5 steps you can take within the next three weeks to ensure that you do not lose Black Friday customers at the last hurdle:
1. Plan How to Attract Repeat Visits
In conjunction with the build-up to Black Friday itself and the weekend leading up to Cyber Monday and Cyber Monday, the BFCM sales season actually runs for approximately one week.
Visitors to your store’s websites to return by planning various offers and products for sales throughout the week, or offer countdowns throughout the week.
Mixing the two and tempting customers with deals that are worth coming back for shoppers will have plenty of reasons to come back to the web-based store.
2. Start Gaining Email Marketing Permission
The more targeted users that visit your site during the run-up to Black Friday, the bigger the potential audience you could serve your customized BFCM-specific content to at the peak.
Increased traffic to your website when shoppers shop at various stores looking for the best prices will also mean there are bound to be many abandoned carts. Inquiring the right to advertise to customers prior to their purchase using incentives for sign-ups or forms for data entry on your site, web store, and social pages will allow you to get rid of abandoned sales by sending out targeted emails that invite any shoppers to return to your website.
All you have to do is provide them with an incentive to supply your email address in order to be available during your Black Friday period. It is possible to offer sign-up bonuses with the help of no-cost but worthwhile prizes (such as short “How-To” guides, a trial or sample subscription, and access to a useful instructional video Canva template, or anything else that you are able to give away for no cost) to act as a lead-generating tool that you trade to get their email as well as permission to send them marketing messages via email.
Read this article in the Search Engine Journal to see some examples of successful lead magnets you can begin to implement right now!
3. Structure Your Social Strategy
Social media shouldn’t be neglected since it plays a significant role in bringing people to stores online to shop for Black Friday. It is crucial to make sure the channels you use are prepared and ready to advertise your special deals and be able to handle customers’ requests for assistance in advance.
As well as making plans and schedules for your content that is organic and promoted take into consideration the way you’ll react as quickly as possible to comments, messages, and posts that contain the product, delivery or payment-related questions. How will you determine the time for responding to queries and complaints regarding promotional posts? By offering a high-quality service and encouraging relationships with your followers, you’ll earn the attention and confidence of prospective customers.
The quality of your brand’s individual performance on every channel should be incorporated into your plan. Make sure to update your profile photos as well as cover images and shopping links to promote the importance of your Black Friday sales.
Get started posting posts about Black Friday today and sharing some of the details of your coming deals to create excitement about your sales. The key is moderation to the success of your campaign, so do not be enticed to bombard your followers with an endless stream of sales messages. Ask your followers to choose which of your products they’d prefer to see discounted in the price for Black Friday using interactive polls within your posts. Through testing some calls to action today, you can determine which ones perform best for you during high volume.
4. Set up Countdown Timers
Utilizing countdown timers in emails, on-site posts as well as in social media posts and posts is a great way to highlight the urgency for customers to act.
It is possible to inform customers of how long they’ve got to benefit from your shop’s sales or special deals and also inform consumers of declining stock figures, especially when abandoned carts. Template videos that can be customized to include countdown timers to be shared across social media platforms and more are easily available through tools such as Canva.
Be aware that the Black Friday week customers are searching for bargains. Make sure to use advertising messages and shout louder than your competitors! The use of urgency tactics is a fantastic strategy to increase the number of clicks and converts, especially in the final days of the BFCM weekend comes to an end.
5. Win Conversions using PPC
Insisting on budgets and advertising bids on existing campaigns beyond the BFCM duration is not enough anymore. dedicated campaigns are essential because PPC is an effective strategy to get your clients through the middle of the funnel, and eventually over the line. Don’t limit yourself to advertising that is text-based or shopping related the period leading up until Black Friday is the perfect moment to look into other types of campaigns (such as apps and display ads) and to test, test, try!
Make Black Friday-specific campaigns that have the right features to handle the large volume of shoppers during the most popular shopping season along with a beautiful ready-for-conversion Black Friday landing page (or several, depending on your objectives and where you would like your visitors to be). The goal is to have your ads up at minimum a couple of days prior to Black Friday, but we’d suggest starting as soon as CPC level and competition are less if you are able to!
Play around and test the targeting Black Friday terms but DON’T be enticed by bids for “Black Friday Deals’ as a keyword because this could result in a costly and unproductive bid. DO make sure you set up alerts for campaigns to monitor budgets and bids so that you can act quickly and stay on top of your market. Be prepared for spending on campaigns to be a flurry on Black Friday. It is essential to be flexible in your PPC optimizations.